Victor Results Advertising's AmMed Direct Campaign Wins Gold Award for Advertising Excellence

07/17/2008

Victor Results Advertising, a full service advertising agency specializing in fusing brand and direct marketing to measurably improve results, won the Gold Award for Business-to-Consumer Marketing at the annual competition hosted by the Nashville Chapter of the American Marketing Association (NAMA). Victor Results' direct-to-patient integrated campaign included television, print and web media to generate qualified prospects. The program reduced the cost-per-lead by half and doubled the number of qualified leads.

The Achievement In Marketing Awards (AIM) honors those campaigns that have made a significant impact on results. The competition was entered by dozens of the top agencies in Nashville. Paula Cometto Milam, President, adds "We are extremely honored to accept this award on behalf of our client, AmMed Direct. At Victor Results, our team strives for creative excellence that achieves measurably improved results and an effective cost-per-lead. We are dedicated to providing creative and strategic marketing solutions, for improved results to help our clients' companies grow."

Victor Results' challenge was to develop an effective marketing program that delivered improved results for our client in a competitive environment, where the top companies in the industry had huge marketing budgets and strong positions. In addition, we needed to reach the over-marketed-to senior segment to motivate them to respond. The campaign consisted of targeted television advertising, a Better Care Kit® with a meal planning guide poster, along with a diabetic desserts cookbook. This campaign fulfilled a primal need for delicious, diabetic-friendly food. All of these elements were produced in the most cost-effective way to meet the client's tight budget parameters.

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