Victor Results Advertising Promotes Jennifer Allen to Media Supervisor

04/25/2008

Victor Results Advertising is currently expanding operations to better serve our growing client base. Jennifer Allen has been promoted to Media Supervisor and will manage a full in-house staff of senior buyers. Allen will be responsible for all media strategy and analysis with an emphasis on measurably improving cost-per-response and conversion rates for clients' local and national campaigns.

The increased demand comes from current clients as well as new clients who are looking for a results oriented advertising agency to successfully manage and implement their national and regional television campaigns. Allen delivers more than 15 years professional experience in media planning and buying for national and local markets including direct-to-consumer (DTC), healthcare, publishing, health/beauty, home products, restaurant and hospitality, financial and retail companies. Prior to joining Victor Results Advertising, Jennifer was vice-president, group buying supervisor at The Buntin Group.

Victor Results Advertising has established itself as a leader in fusing brand image through dynamic creative concepts that motivate consumers to respond. Based on target audience research, a variety of media may be utilized including broadcast, direct marketing, interactive and print to deliver the most cost effective results. In addition to creative broadcast commercial production, Victor Results was recently recognized by the Nashville Business Journal as a "Top 10 Agency," and has been named a "Best in Business" finalist and "Music City Future 50" company for three years in a row.

"With tight budgets and a slowing economy, CEOs, Marketing Directors and VPs are increasingly held directly accountable for new business and sales results, and this is where Victor Results excels. Jennifer and her team compete nationally on a day-by-day basis with some of the largest direct response media agencies in the country, and our brand-driven results campaigns have proven successful for our clients," adds Paula Milam, President. "For the past 6 years, Victor Results Advertising has been the top results driven, media buying and creative television production agency in Tennessee, yet many companies do not know us on a local level. Based on our winning track record on a national market basis, Victor Results is unique in Middle Tennessee as the only national agency with a proven record on delivering measurably improved results for our client base."

Back to news