Victor Results Advertising is an expert in single and multi-channel marketing. We are adept at tracking response across several multi-media channels to capitalize return from each media and determine the best combination. This maximizes our clients return from each advertising dollar.

The most successful advertising campaigns usually reach the target audience at a variety of opportunistic times in their decision making process with meaningful communications to maximize influence and to get them to take the seller's desired next steps.

The advertiser, the seller, is wise to allow the prospective customer to choose the media they are most comfortable communicating in. The best forms of lead generation in today's market are customer/client conversion and product or service distribution is customer centered.

It is sound to begin new launches by testing one best or most targeted media first. But, these efforts must grow and expand to multi-channel marketing methods…or growth can hit its maximum ceiling in a relatively short period of time.

We understand how to measure brand awareness…and we know how to reach our prospects with information and offers that are most likely to take the next step in your sales process.

Call on us to get real world experience in single media testing and gradually grow it to a multi-channel marketing system your business can grow on…year after year.

Media Include:

Television:
Victor Results Advertising is Tennessee's DRTV and Radio specialist. Clients achieve record-breaking results using long- and short-format television produced by our team of creative experts. You’ll work with direct response media pros who know where to “test,” what to test, and how to measure your results as your TV runs!

Call us for complete DR Broadcast services:

• Regional and nationwide media planning, negotiating, buying and management
• Real time media tracking and analysis
• Breakthrough strategies and offer development
• Short format: 15, 30, 60, 90 and 120 second TV spots
• Long format infomercials
• 15, 30, 60 second radio spots
• Irresistible creative scripts and storyboards
• Talent, locations, sets and props
• Turnkey video production and post-production
• Closed captioning, versioning and tape duplication
• Web site, call center and fulfillment integration

 

Direct Mail and Email Lists:
Victor Results Advertising is a knowledgeable full-resource list center. The list business is a maze of vendors and information…all saying they have the freshest, best and most responsive names available for your product.

Yet, our experts know that “not all lists are created equally.” We bring you decades of experience helping clients sort through the maze to select lists that are most likely to “work” on a hard-response basis.

We help you decide if the list is worth testing at all…and if the provider is reputable. We’ll share some of the list secrets you need to test the best files. And, you’ll work with a partner who understands what makes a list most responsive, so you can mail or email the best files first.

Print Media:
With experience directly selling literally hundreds of millions of dollars right “off the page,” Victor Results Advertising knows how to get you the most out of your print media dollars. Whether your objective is brand awareness, qualified leads, or hard sales…it pays to works with the experts.

Plus, because our focus is results advertising, your schedules are created to maximize your returns, not our media dollars. After all, if the ads don’t work, your business doesn’t grow, and neither does ours. So, your print campaigns are tracked and created to win.

If you’re in print, call us. If you’re not, call us to find out if your product or service is suited for success in print. You’ll be glad you did.

We’ll share some of the secrets of the trade with you…and you will probably be surprised to learn some of the inside details on why we can get ads to work when others can’t.

Radio:
Radio is a wonderful branding media. And, we’ve had lots of success using it as a lead driver as well. In 2006, we were asked to take over media buying for SŌNA Medspa Norfolk, VA. We created two new ads for two core products that were brand centered but response driven. Within 2 weeks we had more than doubled response and decreased their cost per lead by more than half. Call us about how to use brand or DRRadio to maximize your response and returns.

Interactive Media:
We started in interactive media in the late 90s when AOL was just taking over. Today, we are up-to-date on this perfectly tracked media, so readily suited to the workings of the direct response marketing mind.

From search engine marketing, to online cost per lead media buying, to email campaigns and using blogs to build traffic…you’ll enjoy working with the experts with a track record of success in this media. Remember, everything must deliver the results you need, and Interactive is not different.

Call us for customized interactive plan. It’s easy to test and within 2 months, most clients see profitable returns.