Consumer Marketing

GMAC Insurance
RV Insurance
Targeted direct mail.

Direct Buy
Home Construction and Furnishings
Television, radio, direct mail and media planning.

AmMed Direct
Diabetes Testing Supplies and Pharmacy
Comprehensive strategy, creative and media: television, radio, e-mail, print and mail. Corporate identity, membership/offer development, integrated media and list acquisition, in-bound call scripting, collateral creation and marketing sales support programs.

HearingPlanet
Internet-Based Hearing Solutions Provider
High-impact branded prospect campaign that doubled conversions. Creative and media.

AIG Automobile Insurance
Auto Insurance
Customer acquisition.

Tennessee Health Management
Nursing Home and Rehab Facilities
Educational video and print.

First USA Bank/Bank One
Credit Cards
Targeted marketing.

AAA
Membership
Membership acquisition.

WonderKids
Alternative Child Education Enrichment Resource
Strategy and brand positioning, web strategy, national public television sponsorship and development of direct mail and brochure.

CertaProPainters
National Home Painting Franchise
Franchise and customer acquisition programs in mail, web and print.

GE Capital Mortgage
Consumer Mortgage Services
Marketing database and data mining techniques.

Lenox Collections
Collectibles
Consumer advertising and loyalty campaigns.

SONA Medspa
Luxury Medical Spa
Television and radio: production and media.

Philadelphia Electric Company (PECO)
Household Appliance Warranty
Consumer product launch and database building.

Business-to-Business

PSE&G
Electric Utility
Comprehensive multi-channel brand launch of new commercial lighting products.

MBNA Bank
Affinity Credit Card Offers
Card and campaign concept and design.

Cambio Health Solutions, Inc.
Hospital Management
Brand advertising and corporate messaging.

MyOutdoorTV.com
Largest Online Video Streamer of Outdoor Sports
Branding, vision, corporate brochures and media kits.

AmPharm, Inc.
Pharmacy Services
Marketing strategy, corporate identity and sales collateral.

Biomol
Chemicals for Microbiology Research
Targeted customer acquisition campaigns and award-winning catalog design.

Tennessee Housing Development Agency
Promotion of Affordable Housing for Low-Income Households
Collateral materials for launch of new website: brochure, poster and scripts for TV and radio. Public relations, grass roots efforts and database development.

Same Day Transcriptions
Medical Transcription
Corporate branding, ad campaigns and Web design.

V-Tel Videoconferencing
Large-scale Videoconferencing Services
Integrated media campaigns. Online, direct mail and e-mail.

Gorham Dolls
Collectibles and Giftware
Trade ads, trade show support, catalogs and direct mail.

Stanton Chase/SC Select
Retained Executive Recruitment
Brand identity, Web design and trade media campaigns.